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This notice provides highlights of the SwimmersMall.com Privacy Policy. The highlights and full privacy policy applies our Web site at www.swimmersmall.com.

Privacy Policy



OUR PRIVACY COMMITMENT TO OUR CUSTOMERS
SwimmersMall.com, LLC

We value the relationship we have with our customers and are committed to responsible information-handling practices. We take great care in safeguarding your personal information and in complying with all applicable federal and state privacy laws and our own internal standards and best practices.

SwimmersMall.com follows these privacy principles both online and offline in the collection, use, security and sharing of customer information:

• NOTICE. When we ask for your personal information, we will tell you why we need it and what we will do with it.
• CHOICE. When we contact you for marketing purposes, we will let you know how to remove your name from future marketing efforts.
• SECURITY. We will use reasonable security measures to protect the personal information we receive from you.
• SHARING. When we share your information with other companies to help us provide our services to you, we will require them to comply with all applicable legal requirements regarding the privacy of your information.

SwimmersMall.com, LLC. is the parent company of SwimmersMall.com, and as such, if you provide information to any of the businesses, Web sites owned or operated by SwimmersMall.com, this information may be combined or shared among current or future SwimmersMall.com entities and subsidiaries.

Each member of SwimmersMall.com and/or each Web site established by a member of SwimmersMall.com, may have its own Privacy Policy which it may modify as needed consistent with these principles.



SwimmersMall.com PRIVACY POLICY

The following Privacy Policy describes the information and privacy practices for SwimmersMall.com and all other locations, occasions or events where your personal information is collected by, or on behalf of, SwimmersMall.com. When you provide us your personal information, you consent to the information practices described in this policy.

This Privacy Policy may not apply to Web sites that are accessible through SwimmersMall.com sites. Our Web sites contain links to other sites operated by third parties, including but not limited to third-party sites that display the SwimmersMall.com trademarks. We encourage you to read the privacy policies of those other sites to learn how they collect, use, share and secure your information.

Privacy Policy Topics:

Information COLLECTED by SwimmersMall.com
USES of your personal information
SwimmersMall.com from third parties
Sharing of personal information
Choices regarding your personal information
UPDATING your personal information
SECURITY OF YOUR personal information
Cookies, clickstream technology and third party AD providers
Collection of CHILDREN'S personal information
CONCERNS about the privacy or security of your personal information
Privacy policy CHANGES



INFORMATION COLLECTED BY SwimmersMall.com

As part of your interaction with SwimmersMall.com, we may collect personal information such as:

• Contact information, including name, mailing address, phone number and e-mail address
• Purchase information, including credit card number, billing and/or shipping information

We may also collect demographic information, including age, personal interests and product preferences.

While shopping or taking advantage of services available from us, we may ask that you provide personal information. For example, we may request personal information when you:

• Purchase products or services
• Set up an account online

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USES OF YOUR PERSONAL INFORMATION

We use the personal information you provide for purposes including, but not limited to:

• Fulfilling requests for products, services or information
• Tracking and confirm online orders
• Providing customer services
• Administering sweepstakes, promotions or surveys
• Offering new products and services
• Improving the effectiveness of our Web sites, our marketing endeavors and our services and offers
• Conducting research and analysis
• Sending marketing communications
• Performing other business activities as needed

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PERSONAL INFORMATION PROVIDED TO SwimmersMall.com FROM THIRD PARTIES

Information From/About Friends or Family

If you provide us information about others, or if others give us your information, we will only use that information for the specific reason it was provided. Examples include providing a friend's shipping address or using our Send-to-a-Friend option in our marketing e-mails.

Information from Third Parties

SwimmersMall.com obtains consumer information from third party providers in order to improve the accuracy of our customer database, increase our understanding of our customers, or to identify potential customers. For example, we get updated addresses from the National Change of Address (NCOA) service to ensure we have the correct contact information for our customers.

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SHARING OF PERSONAL INFORMATION

SwimmersMall.com does not sell or rent your personal information to third parties.

In addition, SwimmersMall.com may share customer information with certain third parties such as our agents, service providers and other representatives acting on our behalf for limited purposes. For example, we may share personal information with third parties to perform services on our behalf such as:

• Fulfilling customer orders
• Sending SwimmersMall.com marketing communications
• Delivering packages
• Conducting research, analysis or administering surveys
• Sending regular mail and e-mail on behalf of SwimmersMall.com
• Processing credit card payments

The third parties with whom we conduct business are authorized to use your information only to perform the service for which they are hired. They are required to abide by the terms of our Privacy Policy including taking reasonable measures to ensure your personal information is secure.

We may also share aggregated data with third parties for analysis and research purposes. This data does not contain name, address or other personally identifiable information.

From time to time, we may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may share certain personal information when we believe that such release is reasonably necessary to protect the rights, property and safety of others and ourselves. We may also transfer personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.

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CHOICES REGARDING YOUR PERSONAL INFORMATION

Once you provide your personal information; we may use it to send you offers, promotions and other marketing and customer experience content.

If you no longer wish to receive these communications, let us know by using whichever of the following methods is appropriate under the circumstances:

• Follow the directions on a marketing e-mail or direct mail marketing communication you receive from us.
• Call 1-888-SWIM MALL (1-888-794-6625) with your request and current contact information.
• Send an e-mail with your request and current contact information to: info@swimmersmall.com.

Send a letter with your request and current contact information to: SwimmersMall.com
Attn: Customer Care/Privacy
PO Box 199
Raymond, IL 62560-0199

If you send an e-mail or letter request, please be sure to include your full name, address, phone number and e-mail address, as well as the specific changes you would like to make. This will ensure we correctly identify you in our systems and accurately process your request.

SwimmersMall.com will take the appropriate steps to modify your preferences with respect to our marketing communications. Due to production, mailing and system timelines, it may take some time to process your request. The following guidelines are provided for your convenience:

• 02 business days for e-mails
• 10 business days for phone calls
• 30 business days for direct mail

Until your requested change takes effect, you may still receive marketing communications from us. If you send us your request by regular mail, please allow extra time for us to receive your notice.

Although you may have opted not to receive marketing communications, you may still receive business-related communications such as order confirmations, product recall notices, or other organization-related communications.

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UPDATING YOUR PERSONAL INFORMATION

SwimmersMall.com wants your personal information to be accurate and complete. We provide several different methods for you to update your personal information.

To update your name, address, phone number and/or e-mail information:

• If you've created an account on SwimmersMall.com, you can update your online account information after logging into your account.
• Call: 1-888-SWIM MALL (1-888-794-6625)
• Send a request to: info@swimmersmall.com
• Send a request to: SwimmersMall.com
  Attn: Customer Care/Privacy
  PO Box 199
  Raymond, IL 62560-0199

If you send an e-mail or letter request, please be sure to include your current information and the requested changes.

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SECURITY OF YOUR PERSONAL INFORMATION

Whether you are shopping online or in our stores, we use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. SwimmersMall.com cannot ensure or warrant the security of any information you transmit to us by e-mail, and you do so at your own risk.

Safe Shopping Policy on SwimmersMall.com

We use a variety of information security measures to protect your online transactions with us. SwimmersMall.com Web site uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL protects information you submit via our Web site such as ordering information including your name, address and credit card number. Information you provide to us via our in-store kiosk does not traverse the public Internet.

Choosing a Personal Password on SwimmersMall.com

When you create an account on SwimmersMall.com you are required to establish a password. To maximize your level of protection, you should choose at least 6-30 characters, using a combination of both letters and numbers. You are solely responsible for maintaining the secrecy of your password and account information. You have the ability to purchase on our site without creating an account; however, you will need to reenter your personal information each time you use our site in order to make a purchase.

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COOKIES, CLICKSTREAM TECHNOLOGY AND THIRD PARTY AD PROVIDERS

Cookies

A cookie is a small data file that a Web site or an e-mail may save to your browser, which may then be stored on your hard drive. Our Web sites and e-mails use cookies to create a more personalized shopping experience for visitors to our site. Cookies simulate a continuous connection — they let us "remember" information about your preferences and session, and allow you to move within areas of our Web sites without reintroducing yourself.

SwimmersMall.com uses a third party to place cookies on your computer to collect non-personally identifiable information. Although our cookies may contain a unique user ID, they do not collect or store any personally identifiable information.

You may choose to set your Web browser to not accept cookies. However, without enabling your cookies, you will not be able to view, create an account, or make purchases on the SwimmersMall.com Web site.

Clickstream Technology

Our Web server automatically collects clickstream information such as the address (or URL) of the Web site that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any search terms you may have entered on our site, among other things.

Our Web site may also use other technologies to track which pages our visitors view. This anonymous clickstream data provides our customers with a better shopping experience and helps SwimmersMall.com understand how visitors use our Web site.

Third Party Ad Providers

SwimmersMall.com Web site uses third party service providers to serve ads across the Internet and to analyze Web site traffic on our behalf. They may collect anonymous information about your visits to our Web site and your interaction with our ads. These companies may use technologies similar to those outlined above to measure the effectiveness of ads and e-mails. They may also use information about your visits to our Web site so that we can provide advertisements about goods and services.

No personally identifiable information is collected in this process. We may share anonymous information with this service provider in an aggregate form, for purposes of analysis and improvement of our site.

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COLLECTION OF CHILDREN'S PERSONAL INFORMATION

We are committed to protecting the privacy of children. We do not knowingly or intentionally collect personal information online from children under the age of 13.

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CONCERNS ABOUT THE PRIVACY OR SECURITY OF YOUR PERSONAL INFORMATION

Please contact our Privacy Manager to report a known or suspected privacy or security breach or to submit privacy or security-related questions or complaints. After receiving your inquiry, we will respond within five business days. You may contact us in the following ways:

• Call: 1-888-SWIM MALL (1-888-794-6625)
• Send a communication to: info@swimmersmall.com
• Send a letter to:
  SwimmersMall.com, LLC
  Attn: Customer Care/Privacy
  PO Box 199
  Raymond, IL 62560-0199